Web Scraping and How You Can Use it For Your Business

Imagine there is a website whose content you want to extract and save on your computer. This could be in form of email addresses, pricing data, phone numbers, financial data, etc. Data scraping is the solution for you.

Data scraping also known as web scraping is a technique of importing information from internet sources like websites into a local file on your device e.g. computer. The idea of data scraping provides a solution which helps you get specific, accurate data you require fast.

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How to use Data/Web scraping;

• Research for web content. News sites can be scraped for trending news and keywords. This content can be extracted and 
• Conducting market research
• Establishing customer insights from reviews. These reviews could be on a company website, social media account e.g. a twitter hashtag.
• Price comparison for online sales and marketing. 
• Monitoring financial markets.

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Web scraping can be automated for example in excel, a worksheet can be automatically updated whenever a website is updated or whatever time specified.

Learn how to perform web scraping here.
Data scraping in R using “rvest” package (simplified tutorial for beginners).
Data scraping in Excel.